The digital transformation process
Digital tranformation will only have real meaning if the implemented tools are used to the full extent. So, how do we ensure that users adopt and use them?
First of all, make the technological aspect disappear in the tools that are made available : they must fit to the users habits
naturally. Indeed, users expect nowadays from their work tools a standard interface that don't make them
think unduly. On mobile devices, the solutions should therefore be of a quality at least equivalent as those free apps that they use every day.
Then you will need to help and encourage internal users to get the most out of new digital tools. Consideration should also be given to a method to pinpoint elements that don't deliver against expectations. Online performance reviews may also represent an effective approach to improve the usability of your solutions.
Firstly, reshape your processes from feedbacks from the field incrementally. The purpose is to introduce gradually the changes in the business processes, and to ensure their proper implementation, in a similar way to current continuous improvement practice in the industry. Of course, using incremental methods is preferable to that of a
big bang method, the success of which is more uncertain.
Then reshape your processes from data insights: the data relating to your activities or the use of your tools can shed light on how your procedures are used, and guide on improvements to streamline them.
Because externally imposed changes breed fear and defensive behaviour, the human side of your transformation management mainly consists of promoting and reinforcing the need for change. The promotional measures and incentives deserves careful consideration with your human resources team.
The payoff from this process is in the form of higher engagement and improved productivity. And as several studies have shown, this engagement is correlated significantly with the company growth and its success.
Motilia Tech, we believe that the comfort of a native interface compliant with interface guidelines on iOS on the one hand, and android on the other hand, is a significant factor contributing to higher user engagement and increasing the application use levels. It reduces training, minimises the number of incidents related to app usage, as well as calls to the service desk. This is the reason why the interface of the solutions implemented with our platform automatically adapts to the used device, depending on its operating system (iOS vs android) and the size of the screen (smartphone vs tablet).